Goopplebook In the Black Box

So, my close friend online, and a closer friend offline, Manoj retweeted a post saying thus: “RT @lemay: Apple cannot do cloud, Google cannot do social, and Facebook cannot do apps. It’s like the “walked into a bar” joke for tech nerds.” Being a serial entrepreneur in my imaginary world, I couldn’t resist coming up with this cool-sounding, socially not-awkward, easy to remember name for a company that could do great in all the three.

Thus was born Goopplebook : A (as yet) fictitious company that does cloud as good as Google, apps as good as Apple and Social as good as Facebook.

Anyway, the conviction behind each of those claims isn’t very strong. It is all a fad and media magic and social engineering on the part of all the three companies to make you believe so. If at all, the three biggies are, in my opinion, struggling to get things right on their own turf. Google is starting to have apps as great as they are in Apple, Google+ is slowly permeating as a hybrid between Twitter and Blogging and Facebook apparently is struggling the most to live upto its past.

So, what should Goopplebook do right to be the next big thing, and not struggle to be relevant for a long time?

While this is the general public side of things, we would need something that serves the corporate side pretty much the same way, but being extra secure, with not-so-funky sounding name, extra boring and colored blue, black and grey. Clearly, Goopplebook ain’t a name for that! So, which are the players that wannabe social, apps and cloud in the corporate side of the world? LinkedIn (Perfect balance between hardened corporates, and wannabe corporates), Blackberry (resurrecting the dead!!), and Dropbox (well, this one doesn’t suck). So, my imaginary serial entrepreneur self comes out with a name and can’t resist from making it lame, yet catchy and apt.

Thus will be born InTheBlackBox : A (as yet) fictitious company that does the cloud, apps and social for corporates, and doesn’t suck, bore and isn’t blue, black or grey.

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